AXIS Puzzle
Privacy Policy · Last updated: 7 November 2026
The short version. AXIS Puzzle has no accounts, no sign-in, and no servers of its own. Your progress, lives, coins, daily streak and settings are stored on your device and are never sent to the developer.
The app does not ask you to identify yourself, and the developer never receives your name, email address, or payment details. Two third parties are involved, and only in narrow ways: Apple processes purchases, and Google serves the optional rewarded ads you choose to watch and, from version 1.3, provides app analytics used to measure the app's own advertising campaigns. All of this is described below. The app does not track you: there is no App Tracking Transparency prompt, and no advertising identifier is used for analytics.
1. Who is responsible
AXIS Puzzle is made and published by an independent developer. Questions about this policy, or about data the app handles, go to emre.yildirimm1910@gmail.com.
2. What the app stores on your device
All of the following is written to your device's local app storage. It stays on the device, is not transmitted to the developer, and is not shared with anyone:
- Which levels you have completed, and your best results on them
- Your lives and when the next one arrives
- Your coin balance and Undos, and a short record of how the balance changed
- Your daily-puzzle state: streak, best streak, and which days you played
- Which free hints you have used
- Settings: sound, haptics, and colour palette
- A record of the purchases you made, so that you never lose what you bought
None of this identifies you. If your device backs up to iCloud, Apple's device backup may include it; that copy is governed by Apple's privacy policy, not this one. Deleting the app removes all of it from the device. Separately, from version 1.3, a few events (such as finishing a level) are sent to Google Analytics, as described in section 3.
3. What the developer collects
There is no account system, no sign-in, no crash-reporting service, and no server of the developer's own. Up to version 1.2 the app contains no analytics at all.
App analytics (from version 1.3)
From version 1.3, AXIS Puzzle uses Google Analytics for Firebase so the developer can see, in aggregate, how many people install and open the game, how many complete levels, and which purchases are made, and so Google Ads can measure whether the game's own ad campaigns work. Only these are sent:
- Automatic app events: the first time the app is opened, sessions, engagement time, and app or iOS updates
- Level completed: which level (or "daily") you finished
- Purchases: details of the purchase as confirmed by Apple, such as the item, its price and its currency
- With each event: a random app-instance identifier created by Firebase (not your advertising identifier, and not linked to your name or Apple Account), device model, iOS and app version, language, and an approximate location derived from your IP address
What is not collected: your advertising identifier (the app uses the version of Firebase that cannot read it), your identifier for vendor, any user ID, screen views, or anything you type. Ad personalisation is switched off for this data, and it is not used to build an advertising profile about you.
How the game's ad campaigns are measured without tracking. Google Ads learns how many installs and purchases its campaigns led to only through Apple's SKAdNetwork, which reports anonymous, aggregated totals and never identifies you or your device. The app does not include Google's on-device conversion measurement.
In the EEA, the UK and Switzerland, where the device's region is set to one of those countries, analytics storage and ad storage are switched off by default: events are sent without the app-instance identifier, and Google uses them only in aggregate. User data is not sent for advertising purposes there.
This data is processed by Google under Google's Privacy Policy and the Firebase privacy and security terms. The developer sees reports, not individual players.
4. Advertising
AXIS Puzzle shows rewarded ads only. A rewarded ad never starts on its own: it plays only after you tap a button that offers something in exchange — an extra life, or a second chance at a level you just lost. There are no ads between levels, no ads on launch, and no ads that interrupt a puzzle in progress. You can play the entire game without watching one.
Who serves them
Ads are delivered by Google AdMob. When you choose to watch one, Google receives information needed to select and deliver that ad and to detect fraud. This typically includes:
- A device advertising identifier
- Your IP address, from which an approximate (city-level) location is inferred
- Device and app information — model, operating system version, app version
- Interaction with the ad — that it was shown, watched, or closed
- Diagnostic information about ad delivery
This data is handled by Google under its own terms. See Google's Privacy Policy and How Google uses information from sites or apps that use our services.
Ads are not personalised
The app requests non-personalised ads. It does not ask for permission to track you across other companies' apps and websites, so you will not see Apple's App Tracking Transparency prompt, and no advertising profile is built about you through this app. Non-personalised ads are chosen from the general context — such as the app itself and coarse location — rather than from your past behaviour.
Consent
If you are in the European Economic Area, the United Kingdom, or Switzerland, Google's consent form is shown before the first ad is requested — that is, the first time you tap a button that offers an ad, not when you open the app. If you never tap one, you are never asked. Your choice is remembered, and you can change it later in the app's Settings, under PRIVACY OPTIONS.
5. Purchases
The app offers optional in-app purchases. These are processed entirely by Apple. The developer never sees your card details, billing address, or Apple Account. What the app receives is Apple's confirmation that a purchase completed, which it uses to unlock what you bought.
There are no subscriptions. Every purchase is one-off. Purchase history and refunds are handled by Apple. See Apple's Privacy Policy.
6. Children
AXIS Puzzle is not directed to children under 13, and the developer does not knowingly collect personal information from children. The game contains third-party advertising, which is reflected in its App Store age rating.
7. Your choices
- Don't watch ads. Every ad in the game is optional, and no part of the game is locked behind one.
- Change your ad consent at any time in the app's Settings → PRIVACY OPTIONS (shown where consent applies).
- Reset your device advertising identifier, or limit ad tracking, in iOS Settings → Privacy & Security.
- Adjust Google's ad settings at adssettings.google.com.
- Delete the app. This erases everything the game stored on your device, including the analytics app-instance identifier. A new install starts with a new one.
8. Data retention and deletion
The developer holds no data that identifies you. Game data lives on your device for as long as the app is installed. Analytics events (from version 1.3) are kept by Google Analytics for no more than 14 months and are tied only to the random app-instance identifier; to ask for that data to be deleted, write to the contact address below. Data held by Google in connection with ad delivery is retained under Google's policies, linked above.
9. Changes to this policy
If this policy changes, the updated version is posted on this page with a new "last updated" date. Material changes — particularly any change to what is collected — will be reflected here before the app version making the change is released.
10. Contact
Questions or concerns: emre.yildirimm1910@gmail.com